Great companies
After commenting on Brandon’s post about Google’s supposed open source strategy, I started to think about which companies promote a “life is great” marketing strategy. By “life is great”, I mean these companies seem to have the following in common: (1) hire and motivate employees who genuinely appear to have high morale and be enjoying their jobs, (2) promote a “customer comes first” attitude, (3) tend to favor environmentally sound approaches to doing business (or at least market that they do), and (4) focus on a sweet spot combination of higher than average quality at reasonable prices. A lot of companies will claim to do numbers 2 through 4; however, CEOs across the nation should be paying attention to the number 1 aspect because that is the key differentiator to obtaining sustained margins. Here are three examples, and all are places where doing business is typically a very enjoyable experience.
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August 30th, 2006 at 6:41 pm
[…] Dolan’s sale to the corporate world seems to be based more on the moral and socially responsible aspects of making these changes to business, but he doesn’t seem to accentuate the aspects that might have a bigger impact in converting the CEOs of the world, such as increased sales and higher profits margins. Here are some of the advantages I see from adopting the Fetzer philosophy, if the philosophy alone isn’t reason enough. 1) Employees that are motivated by more than money will work harder, work for less, and enjoy working much more. 2) Consumers will prefer an earth-friendly product over the contrary at the same price point, and in many cases, consumers will pay a premium for these products. 3) Consumers prefer purchasing products from companies with happy employees. 4) Companies that engage in these practices are often publicly awarded for making strides in environmental and social change. 5) In many cases, converting operations to an environmentally sound approach can lower operating costs over the long term. […]